Community Made
A culmination of hard-earned lessons on finding the right relationships, nurturing them with intention, and mastering the vulnerable art of asking for help.
Releasing: April 2026
A sneak peek…
Why did I write
this book?
At my bachelor party 14 years ago, I only had two guests: my brother, and my brother-in-law. I was “successful” by almost every external measure except for one of the ones that matters the most - relationships.
With a lot of hard work, good intentions and of course the occasional stumble along the way I am proud to say that I now have a peer group beyond my wildest dreams. One that opens doors for me by sharing my name in rooms full of opportunities, and helps me to overcome obstacles in record time.
I'm entering a phase of life where the most meaningful work I can do is metabolize these hard-learned lessons to support others on their journey.
I shared many of these principles through the Community Made podcast in 2018, and watched them transform the lives of hundreds of entrepreneurs, but I never made the space to crystallize them into something more permanent.
In 2023 that changed when my wife Kandis and I made a bet: putting MMT on hold so that I could have the time to pour all my everything into this book. Almost 600 hours of focused work went into the draft, and I just wrapped up almost 100 hours of editing to take the manuscript down from 110,000 words to a third of that.
I have never exhausted this level of energy into a creative endeavour.
It's been deeply rewarding to see this come together, and I have great confidence that in the hands of the right reader, this book will set them on a whole new trajectory.
What does
success look like?
Given my circle of friends in the publishing space, many may assume that I’m shooting for a big launch. I won’t deny that big launches and hitting best-seller lists is sexy, but I'm going for something different.
First, I'm putting all my energy into writing the best book I possibly can - something I'm proud of, because only then will I be able to talk about it for years to come.
My plan isn't to have a flash-in-the-pan launch. It's to have a great book that moves the needle for a specific type of reader and compounds over time as a result through word of mouth.
When asked for my ‘targets’ for the book my answer is simple: 1,000 true fans. Over the course of months, or years, the only true marker that matters to me is that one thousand entrepreneurs leave an honest and heartfelt 5-star review on Amazon, or email me directly to share how the book has impacted them.
Of course, if I sell a bunch of books along the way, that would be amazing, but the only North star that matters to me is seeing 1,000+ entrepreneurs being moved into action as a result of Community Made.
Who's the
Right Reader?
Community Made is for entrepreneurs who have moved beyond the ‘hustle and grind’ phase and are scaling their Second Mountain - where success isn't just about money anymore. They want meaningful relationships but don’t know how to really cultivate them because everything they’ve learned about ‘networking’ feels gross and transactional.
These entrepreneurs are done with ‘fake it till you make it.’ They’re ready to drop the mask, be vulnerable and build relationships that actually matter. Not just in business, but in life. They know that no one achieves anything in isolation, and Community Made will give them the map to finding and building their community.
The Paradox They Face: Entrepreneurship has consumed so much of their life force that only scraps remain for relationships - and yet, relationships are one of the things they say that they value most. They are growth-minded but time-constrained and seek high-leverage strategies to find and force the connections that will shape their future. They aren’t looking for more social media connections; they are seeking true companions on the path.
Common Pain Points:
They've outgrown their current peer group with no roadmap to find their true peer group
They know a lot of people, but very few really know them
They're allergic to traditional networking events, yet they crave authentic connection
They struggle with asking for help (the entrepreneur's curse)
Community Made is NOT for: Entrepreneurs who are just starting out and need basic networking tips, or anyone looking to approach relationships transactionally. It’s for builders who want to build with others.
What Readers will Learn…
Part One: How to Find the RIGHT relationships
Readers will learn to both identify and attract the relationships that actually matter. It’s not about networking or collecting contacts, but rather recognizing who deserves a seat on your ‘bus’ and having the courage to empty your seats when necessary. They’ll understand how to spot rising stars before the spotlight hits, how to move through the Relationship Funnel, and why curated communities can condense decades of relationship-building into days.
-> Every relationship has an opportunity cost - saying yes to the wrong people means saying know to the right ones.
Part Two: How to Nurture relationships with INTENTION through systematic investment
Readers will master the seven ways to make people feel seen: Check-ins, Gratitude, Biggest Fan, Resources, Inner Circle, Gifting and Showing Up When It Matters Most. They’ll learn exactly why “How can I help you?” is actually harmful and discover how to capture ‘relationship intelligence’ that matters. They will also learn how to categorize relationships into distinct buckets with specific investment cadences for each level.
-> Investing in relationships follows the same rules as investing in business: timing matters more than volume. And vulnerability windows offer the highest returns.
Part Three: How to Master the Vulnerable Art of ASKING
Readers will gain an understanding of why asking for help often feels impossible (from childhood programming to the ‘self-made’ myth) and learn the five rules for asking well. They’ll discover how to build their Circle of Allies BEFORE crisis hits and most importantly, they’ll learn how to enroll people in their success through practices like annual updates and ‘design dinners.’
-> Your inability to ask for help is the glass ceiling of your growth - and it’s the most significant edge that most entrepreneurs never conquer.
Readers go from isolated achievers drowning in shallow connections to community-made entrepreneurs with a systematic approach to building relationships that will define their next decade.
Early Feedback
“Your writing feels deeply personal and disarmingly honest. The self-effacing tone builds trust quickly, and the reader gets the sense you’ve lived every word. This is rare and powerful.”
{ Voice and Vulnerability }
“Concepts like ‘Buckets,’ the ‘5, 15, 50’ Dunbar framework, and the draft metaphor for relationship prioritization are both useful and sticky. You’ve managed to take intangible ideas and make them tactical.”
{ Practical Wisdom }
“You’re explicit about who the book is for (and not for), with a clear call-out to ‘second mountain’ entrepreneurs. This precision will resonate with your core reader and help the book find its tribe.”
{ Clarity of Audience }
“Woven insights from Naval, Hormozi, Esther Perel, Warren Buffett, and others in ways that complement rather than compete with your voice. This makes the book feel like a curated experience of hard-earned wisdom.”
{ Strong Curation }
“The big idea—‘Self-made is a myth’—is memorable, contrarian, and emotionally resonant. The notion that ‘relationships are a skill’ is also empowering and demystifying.”
{ Practical Wisdom }
No act of support is too small.
It’s really wild to take stock of all of the effort, energy and sacrifice that goes into writing a book.
Years of first-hand experience, and hundreds of hours poured into the first draft followed by multiple rounds of editing. I am confident that all of this work will be well worth it when Community Made finds its way into the right reader’s hands.
So know that every ounce of support truly means the world to me.
Ways YOU can support
(You can check more than one option)